Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. Despite the strength of its product, the sudden crash of the nascent Internet industry in 2001 was a body blow to the company. You couldn’t have a better product to sell.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Example: At Brandwatch , we keep tabs on our competition online. That is, if you are listening for it.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Webbiquity

OCTOBER 29, 2014

If there’s one universal truth in business today, it’s that everyone is busy. No, people were already very busy back in 2008-2009; but the great recession magnified this. What productivity hacks do you find most useful? The most direct way to get more done is to get more people working.

Product 100

Product Urgency Marketing Work Management Opt-in 100

B2B Marketing Directions

MARCH 19, 2017

But have these innovations really improved the bottom-line productivity of B2B marketing? Can we show - in a credible and convincing way - that B2B marketing is more financially productive today than it was 10 or 15 years ago? One indicator of B2B marketing and sales productivity is the efficiency of the demand generation process.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Get MarTech!

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 116

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Red Bull really looks like a product from a global economy. What Is Good Global Marketing? Dunkin Donuts.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

accelerate agency

JULY 13, 2021

What is a SaaS Business Model? It used to be that when you needed a particular piece of software, whether for personal or business purposes, you simply bought it and installed it on your computer. And how can the different types of SaaS products benefit you or your organization? What is a SaaS Business Model? Advantages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. Unfortunately, that’s not really an actionable business tactic. But cutting back on marketing isn’t always what’s best for your business.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The CMO Survey" is directed by Dr. Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association.

CMO 70

CMO Customer Surveys Research B2B 70

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. But how does social media fit in a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

Martech Advisor

DECEMBER 6, 2019

Simply put, CLV is a projection for what each customer is worth to a business. This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. Data loss is common in all businesses. Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. What Causes Data Loss?

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Contently

JANUARY 22, 2021

Just check out this story about GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant, or this story about a breakthrough in AI-enhanced ultrasound that was saving lives during the darkest days of the outbreak in Italy. Bond with them. Interview them.

Storytelling 211

Storytelling Trends Ethics Content 211

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.”

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. The myth of today is: The more conceptual information we can wrap our minds around, the more productive and fulfilled we will be.”. the 2008 meltdown).

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? This post is inspired by Seth Godin’s post, How to read a business book , which I linked to earlier this week in our link round-up. CONTRIBUTE. COMMUNICATION.

Product 100

Product Work Management RSS Privacy Policies 100

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. When COVID-19 hit, many business leaders pivoted quickly, bypassing bureaucratic overhang, and making important strategic decisions in tight groups. What does that role look like?

Work Management 98

Work Management Curation Training Gartner 98

Webbiquity

NOVEMBER 6, 2018

Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Within a decade, eons of business practice were reversed.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

B2B Marketing Directions

OCTOBER 9, 2022

The CMO Survey" is directed by Dr. Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business and the American Marketing Association. This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

CMO 52

CMO Customer Surveys Analytics Research 52

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. All of that changed when the recession hit in 2008 and growth took a downturn.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Heinz Marketing

APRIL 30, 2020

But our businesses are re-emerging with pivots big and small to drive resurgence and growth into the rest of 2020. For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Time for your Rebound Kick-Off.

Planning 97

Planning Act-On Work Management Interactive Marketing 97

Sprout Social

FEBRUARY 16, 2023

The data and insights available through social media can—and should—change an entire business by giving them the cultural context they need to truly understand what their customers, employees and shareholders want. How could social listening inform product development priorities? It’s hard to do more with less.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Imagine the profit you can generate by combining these two different segments of businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. The Case for Taking Your Business (& Sales Transactions) Online.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

QuanticMind

MAY 25, 2023

As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. The second domino to fall, if the strike continues until mid-June or so, will be a delay in production for new seasons and new content starting in the fall. Will it be a united front among the unions?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) of respondents from B2B product companies and 36.5% For example, respondents with B2B product companies said they are currently spending 53.2%

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. Data loss is common in all businesses. Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. What Causes Data Loss?

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. But the most important interactions will happen when the people buying your products meet the people selling your products.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

B2B Marketing Directions

OCTOBER 1, 2022

Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. Most business leaders instinctively believe it's necessary to reduce spending in a recession.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The researchers observed 310,000 simulated purchase scenarios across 31 product categories.

Buy 78

Buy B2B Opinions Customer Surveys 78

Ambal's Amusings

AUGUST 5, 2010

We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? "Technical white papers are radically different from business-oriented white papers in size, format, and use of terminology."

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ViewPoint

JUNE 24, 2016

Instead, we tell our readers what they need to do, share information on how to do it, and back up our assertions with examples from industry-leading companies that use this approach with their own customers. The co-authors recently shared some insights with me about their goals for the book and its readers.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets?

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142