Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. However, it’s likely that the company will remain small-business-friendly in its approach.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

AUGUST 29, 2011

Summary: Eloqua's registration statement offers new and interesting details about its business. Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. Not every firm in the business can say that. My analysis is below.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

MAY 2, 2008

The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. The study itself, Market Demand for Business Intelligence and Performance Management (BI/PM), 2007 will cost you $4,000. But it’s always nice to have hard numbers to cite as proof.

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

NOVEMBER 21, 2014

On the other hand, resolving that sort of ambiguity is what keeps me in business. Sailthru was founded in 2008. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Perhaps I shouldn''t complain. customer profiles.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JULY 8, 2009

Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Silverpop's figures may also be inflated by its consumer email production business. David) There are no huge surprises.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 26, 2012

General purpose marketing automation vendors also compete for this business with what are usually called “distributed marketing” options. Balihoo entered the “local marketing automation” business in 2008 and now has more than thirty enterprise clients serving more than 100,000 local businesses.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

NOVEMBER 15, 2007

This is an accurate reflection of SAS’s fundamental software strategy, which is to leverage generic capabilities by packaging them for specific business areas. The various Solution Lines overlap in ways that are hard to describe but make perfect business sense.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 20, 2007

In a post today, he concludes, “If proponents don’t come together to reconcile the conflicts in their frameworks and provide credible high-profile case studies that capture the attention of senior execs — before the end of 2008 — then CEM won’t be a term we’ll hear a lot about come 2010.” But fear must be accompanied by a path to success.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Studies Case Study Consulting 120

Customer Experience Matrix

JULY 17, 2009

5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations. The difference is that several implementations are used by multiple entities, such as franchisees and business association members.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Of course, an in-house system must still meet business needs for the savings to be worthwhile. Campaigns are based on business rules. Analytics are largely handled outside the system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. They aim to be a complete business operating system for very small companies (under 25 employees). OfficeAutoPilot : this is the current incarnation of what used to be Moonray. Maybe next week. [I I got to it on February 12. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. This allows only 1,000 search results, which is far too few for any real business purpose.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. True Influence was released in late 2008 and currently has about fifteen clients. True Influence illustrates this nicely.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JULY 7, 2009

When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. Tags: business intelligence software on-demand software marketing performance measurement.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

JUNE 10, 2009

QlikTech released version 9 of its QlikView business intelligence software today. These are critical as QlikView moves from being a departmental solution run primarily by business analysts to a mission-critical system backed by corporate IT. Revenue for 2008 was $120 million and had risen 50% from the previous year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120

Customer Experience Matrix

FEBRUARY 21, 2012

Non-SQL queries require a Quantivo-built user interface, meaning users cannot stick with their familiar SQL-based business intelligence tools. The Quantivo user interface is purposely designed to look like other business intelligence tools: users get a list of measures and dimensions, which they drag into place to create pivot tables.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

DECEMBER 7, 2011

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. This is a somewhat unusual choice for a small business-oriented system, whose clients tend to find flow charts difficult to work with.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

MARCH 25, 2009

But it seems competitive with small business-oriented demand generation systems and lower those products aimed at larger firms. Act-On released its beta version in June 2008 and started selling last October. Most are small or mid-sized, but they also include Cisco , which invested in Act-On in 2008.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2012

The ranking may be as simple as picking the offer most likely to be accepted, or it may involve complex user-specified considerations such as offer value, sales targets, and business priorities. RTDM has been around in some form since 2008, although the tight integration with SAS Marketing Automation is more recent.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

AUGUST 3, 2009

Although this is possible with prebuilt applications at other on-demand analytics vendors, youcalc has made it more central to their business model. Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003.

Work Management 120

Work Management Demand Marketing Management Analytics 120

Customer Experience Matrix

APRIL 16, 2009

Long-time readers of this blog know that I have a deep fondness for QlikView as a tool that lets business analysts do work that would otherwise require IT support. On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

JANUARY 29, 2009

Typical applications include security monitoring, fraud detection, and general business activity monitoring. The product itself was launched only in 2008 and currently has about a dozen customers. Marketers can use the queries to identify new leads and select cross-sell and upsell offers.

Process 120

Process Work Management Marketing Management Vendors 120