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Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. However, you can do it too with some help.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

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Focus on Content in B2B Marketing

Industrial Marketing Today

The old ways of pushing out content is no longer effective. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. He is the Founder & President of Tiecas, Inc. –

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.