Customer Experience Matrix

NOVEMBER 19, 2010

This is the first time I've seen published revenue figures for the company. The table below throws in a reasonable guess for 2008 as well. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ).

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

Social Media 126

Social Media Media Paid Content Conference 126