Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

ask yourself these questions: Who to contact to get and give help? Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. » Building networks, Selling KM, Meetings as KM behaviors, IBM in a KM shift, Super Crunchers. » May 2008 (3).

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources It is not just optimizing words within your marketing content. All Rights Reserved.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. Did you find this “how to” article helpful? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources However, none of that can happen until you drive lots of interested traffic to your business blog. All Rights Reserved.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. This is where marketing automation software can be a big help. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. A small, successful pilot builds confidence; 5. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Presentation. project management. Publishing 2.0. RecentChangesCamp. recognition. right brain. rococo2007. Scobleizer. SharePoint. sharing knowledge. simplicity. SlideShare.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). I knew blogging helped, but those numbers are pretty stunning. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. are designed to help you connect with one another and share knowledge and expertise. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. KM Overview.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You can help search engines find your older posts by using a “related posts” plugin. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Instead of having scribbled thoughts on a scrap of paper Id likely never look at again, the posts I developed became rich with resources and links. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. October 02, 2008 in learning | Permalink. |. through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Relationship Building/Networking. RSS Feeds » LEADERSHIP. More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008 | Permalink. |. Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) But this morning I was thinking that these kinds of posts, while attractive, are not necessarily very helpful, particularly for newbies. No massive lists of resources or tools. TrackBack (0).

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

As part of this process, I would also suggest helping staff understand and develop the skills of personal learning , which I think many of us lose along our way through academia and the work world. There are also some good resources at the Learning Technologies Centre PLE Wiki , including some images and descriptions of other peoples PLEs.

Paid Search Agency 100

Paid Search Agency Work Management Screencast Wiki 100

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. area home for a couple of decades when a small office building became available in the adjoining village of Waterdown, and Mr. So he turned to LinkedIn, an online social-networking service that ? Real Estate.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

OCTOBER 14, 2008

The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. Benefits of a Blog Challenge Format The Challenge format has a lot of benefits as a learning project: It builds a sense of group cohesiveness and connection as people work together on learning a particular topic.

Wiki 100

Wiki Web 2.0 Blogger Tagging 100

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Here are five organizational methods that help B2B companies achieve success with their blogging strategies. This individual can funnel comments to appropriate writers and help advocate for the blog internally and to externally.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. In the future, b-to-b companies expect a variety of benefits from social media, with most respondents (50 percent) saying it will help to increase reach and brand awareness. Team-building. Post a Job.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? Also, don’t be afraid to link to other posts or resources from within your posts. Incidentally, these internal links are also a SEO positive) 4.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / He points us to a useful resource called The College Blog Network , where college students can blog. " Another resource for finding student blogs is at StudentBloggers.org. Alternately, you can just subscribe to a "best of" RSS feed here. ReadWriteTalk. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. There’s been a bit of news about it recently. I am going to share this with my boss!

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

Written by Bernard Lunn / May 21, 2008 11:15 AM. / And having a way to spam him via InMail does not really help. I had no intention of spamming all my contacts to help with my fairly simple search. I selected Hiring and Human Resources and then from that I selected Staffing and Recruiting. 2008 Web Predictions.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100