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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

You can’t build an effective content strategy without these facts and data. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Similarly, a business has a mission to help customers solve a problem. Writer onboarding.

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Activate Acquires Green Leads

Smashmouth Marketing

Both companies will operate independently, as is, and also mutually beneficial pertaining to strategy, intellectual property, technology and other resources. While at BAO, Mike was building the category of pay-for-performance appointment setting. 2008 The two of us get married. 2008 The two of us get married.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

This ongoing consumer engagement allows brands to build connections and create fans at scale. Dietrich considers building this type of brand affinity to be a skill built over time. Follow these tips for success as you make your case for additional social media resources. If additional resources aren’t in the cards, don’t worry.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. Year founded: 2008.

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How customer-hero stories help you connect better

markempa

Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. I figured I want to help my customers bump up at least the next 50% because if you could get a 10% increase in productivity from that next 50%.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The range of ways they can help, and their structures for providing that assistance, are similarly diverse. Ideally, influencer marketing should be approached as building a relationship. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. ” “Updating sales materials to reflect simplified messaging helps create a unified brand experience.” 39:56 – Address common sales pitfalls.