Biznology

NOVEMBER 1, 2016

Your resourcefulness and ability to easily adapt to the latest input often makes you the one who finds answers to the most challenging questions.” I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again.

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Biznology

SEPTEMBER 4, 2015

Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. Instead, let’s go back to the idea of picking and choosing your followers.

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Biznology

NOVEMBER 23, 2011

wrote a blog post way back in 2006 about the challenges of building business cases to justify IT investments using ROI or NPV figures. So rather than trying to spin the tangential metrics, help those grounded in the P&L to “get it.” Andrew McAfee, a Harvard Business School professor and a recognized thought leader in Enterprise 2.0,

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