WebMarketCentral

MARCH 30, 2009

Which resources are best for accelerating your SEO learning curve? With that in mind, this post warns against potential SEO errors like crafting less-than-optimal page titles, writing too much for search engines (and not enough for human readers), and building links from low-value sites or bad neighborhoods.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Resources All Rights Reserved.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Resources

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Lead Agency

OCTOBER 4, 2017

This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception. Natural language processing also helps marketers distil immense amounts of content into bite-size pieces depending on what information you are looking for.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Achinta offers his industrial clients marketing for engineers by an engineer.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. Did you find this “how to” article helpful? Resources However, none of that can happen until you drive lots of interested traffic to your business blog. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. All Rights Reserved.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. This is where marketing automation software can be a big help. Resources Scoring or qualifying your site visitors is largely dependent on their behavior.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). I knew blogging helped, but those numbers are pretty stunning. Resources The graph below shows the impact of number of blog articles on monthly leads. Achinta Mitra September 28, 2010 at 11:30 am @S.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It’s a way for organizations to further their role as a resource to their audience. I’m glad that you found my article helpful.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Online Marketing Institute

MARCH 24, 2010

Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media. This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

seo.co

JANUARY 8, 2021

It’s one of the keys to building credibility, generating organic traffic , and introducing new customers into your brand’s ecosystem. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. It was out of this idea that Help a Reporter Out – better known by the acronym of HARO – was born.

Link Building 69

Link Building SEO Ad Building Blogger 69

Industrial Marketing Today

JULY 29, 2010

Resources The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 3, 2010

Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. Develop content templates – sometimes it helps to develop a template for creating new content. Resources This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Resources They prefer to consume information at their convenience and in their preferred format.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You can help search engines find your older posts by using a “related posts” plugin. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

The ROI Guy

OCTOBER 21, 2009

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” Read the Gartner press release and advice here: [link]. CIOs must benchmark IT according to business impact.”

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. area home for a couple of decades when a small office building became available in the adjoining village of Waterdown, and Mr. So he turned to LinkedIn, an online social-networking service that ? Real Estate.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

Relationship Building/Networking. More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Resource Alerts. Architecture. LEADERSHIP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Paul Gillin

MAY 27, 2010

As the community grows, so does the value of the resource to all involved. Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. It started in October, 2008 and had attracted more than 700 contributions 18 months later. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Contently

NOVEMBER 18, 2016

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. Luckily, there are people like Scott Brinker to help navigate it. It’s a huge resource for a lot of people, yet at the same time, there’s a lot of talk about the death of blogging.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Velocity Partners

DECEMBER 10, 2018

Shows not only capture tons of time, they turn passive audience into an active community, help brands own a theme outright in the market, and provide efficiencies across channels for marketing teams, as endless content cascades from or gets inspired by the series. How does it help? Why is this important? That’s up to you.

Practices 63

Practices Best Practices Marketing Proposals Trigger Marketing 63

Buzz Marketing for Technology

JUNE 27, 2008

" 1 This leads me to believe many of us have yet to comprehend the importance of information literacy and the role it plays in building the information skills and competencies of current and future workers. What many organizations lack is an infrastructure that helps provide the required complementary information literacy skills.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. In the future, b-to-b companies expect a variety of benefits from social media, with most respondents (50 percent) saying it will help to increase reach and brand awareness. Press Conference. Team-building. Group Activities and Team Building.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Press Conference. Team-building. White Papers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 18, 2023

To help you get started, I’ll share insights on how experts use Google Alerts to help them sell. How Google Alerts Can Lead to Sales From personalizing sales letters to tracking brand mentions, here are six ways experts use Google Alerts to help them sell. The more effective your link-building campaign (i.e.,

Sales Management 65

Sales Management Top of Funnel Google Lead Scoring 65

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I like the idea of secret or stealth programs, but won't these be hamstrung a bit by the fact they have to operate under the radar and won't be getting the resources or time to make them work?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Just as content that is focused on selling, rather than helping, is doomed to fail. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124