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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Consumer product companies seem to leading this trend. This segment has recognized that the same jobs lost in the 2008 recession will never come back. A key driver for this trend is the emerging values of millennials and purposeful branding.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. The product itself is equally sprawling.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

The Product. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Unlike legacy CRM systems, OppSource has developed an integrated engagement platform that leverages artificial intelligence (AI) and machine learning. Year founded: 2008. The Company.

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Theresa Kushner: Spotlight on the expert

Martech

I was there on the frontlines back when we were developing chips for CPUs. I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. At the time, that technology was new and different. A: A long time.

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This U.S. Paralympian Built a Prosthetics Business – Now His Competitors Are Customers, Too

Salesforce Marketing Cloud

After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement. I went into the shop and tried to start building myself a better life so I could get back to doing what I love to do.”. Demonstrating those possibilities, he said, makes all the difference.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively. Learn about navigating different communication styles among team members and how to effectively update sales materials to reflect your simplified messaging.

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Interview with Adam Saxton

Onalytica B2B

Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. Adam has worked with Power BI since before it was Power BI, on the support side and with the Power BI Product Team on documentation and the customer advisory team. I started blogging and speaking in 2008.