Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. This is where marketing automation software can be a big help. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Research is how you build up knowledge of a particular area in order to have anything to share. Note that I said people and resources. Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). I knew blogging helped, but those numbers are pretty stunning. Copyright © 2010 Tiecas, Inc. Resources The graph below shows the impact of number of blog articles on monthly leads. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It’s a way for organizations to further their role as a resource to their audience. I’m glad that you found my article helpful.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Copyright © 2010 Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 29, 2010

Copyright © 2010 Tiecas, Inc. Resources The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Copyright © 2010 Tiecas, Inc. Resources Kerry O’Malley´s last blog. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You can help search engines find your older posts by using a “related posts” plugin. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. Resources

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. area home for a couple of decades when a small office building became available in the adjoining village of Waterdown, and Mr. So he turned to LinkedIn, an online social-networking service that ? Real Estate.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

June 24th, 2008. A great way to counter this is to build scenarios where the learner uses the information. Using scenarios to share the information is an effective and engaging way to build your courses. However, if you decide to build these sorts of scenarios, you need to have the right types of images. June 17th, 2008.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Human Resources & Employment. Human Resources. Partner Resources. Electronic Human Resources. |. HOW GROUPWARE CAN HELP HR TODAY The groupware industry and human resources share a common fundamental goal - to promote and improve interaction among individuals. Starting a Business. > > See All.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Copyright © 2010 Tiecas, Inc. Resources Sales experience far outweighs other factors such as company brand impact, produce/service delivery and value to price ratio.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 24, 2008

making lists of recipes, project plans, how-to lists, resource sites, etc.). You can use tags and comments to help classify and retrieve websites when needed. The URL (Universal Resource Location) associated with the web page makes it easy to locate across the Internet and bookmarking systems look for URLs. Tag, Youre It!

Digg 100

Digg Classified Ads Tagging Privacy Policies 100

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. The “pitch&# was to offer a quick solution to increase their content and social networking offerings in a very rapid and inexpensive manner with minimal risk and resources required. Out of the gate, they said that it required a lot of internal resources and coordination between them. StartupNation Blogs.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Buzz Marketing for Technology

JUNE 23, 2008

2, June 2008. Blackboard Building Blocks) and allowed for. The course builds individual skills in. PBwiki (PBWiki.com, 2008) and as its wiki. interesting web pages, tips, or other resources with. centrally located collection of resources for team. Search JOLT. MERLOT Journal of Online Learning and Teaching.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008. Edward Winslow , A “tired” refired business professor, at 10:00 am EDT on June 17, 2008. Piss Poor Prof , Google should be research, at 12:50 pm EDT on June 17, 2008. Dolsy Smith , Librarian at The George Washington University, at 2:15 pm EDT on June 17, 2008. FOR JOB SEEKERS. POST A JOB.

Education 100

Education Research Google Class 100

Buzz Marketing for Technology

JUNE 27, 2008

You can complicate this definition by including other factors like energy and resources, but I prefer the simplicity of time because in most cases factors like energy and resources are reducible to time anyway. Do you help people survive? Is it financial advice that could help a person become wealthy? Site Build It!

Product 100

Product Blogger Terms and Conditions Copyright 100

Industrial Marketing Today

OCTOBER 26, 2009

Build credibility – place assurances, testimonials and guarantees in the far-right hand area. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved. of Tiecas, Inc.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JULY 29, 2013

Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material , it can -- and will -- shut down your account, erasing everything you’ve ever posted. She''s launched a new website, and hopes to build a business around her blogging and commentary.

Blogger 28

Blogger Copyright DMCA Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Want to add value and always help target audience. Develop blog post keywords to help readers to find the blog. Add features or buttons only when it serves readers or help with blog goal. Business Blogs: How to Build A Better Blog on 25 Nov 2007 at 10:42 am. ¦ a highly effective blogger would â?¦. Know Your Mission.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

OCTOBER 9, 2012

First, business blogging helps you in respect to search engine optimization (SEO). Second, your blog is an asset that introduces you as a thought leader -- it will help you earn people’s trust and stay top of mind for many in your community. 4) Copyright. 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

A lot of them are still stuck in the mode of “build it and they’ll come.” Use social media judiciously to increase name recognition, drive traffic and build a community. Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. Resources

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Buzz Marketing for Technology

OCTOBER 7, 2008

More Resources. Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Microsoft scales out SQL Server 2008, wants to democratize BI.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100