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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

You can’t build an effective content strategy without these facts and data. How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone. Writer onboarding.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. For example, the purpose behind brands from Procter & Gamble is to “touch and improve more consumers’ lives.”

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This U.S. Paralympian Built a Prosthetics Business – Now His Competitors Are Customers, Too

Salesforce Marketing Cloud

After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement. I went into the shop and tried to start building myself a better life so I could get back to doing what I love to do.”. Turning data into insights: how activity data replaces trial and error.

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. TeamLogic IT provides IT solutions and consulting services for small businesses. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. TeamLogic IT.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Employee engagement is important at all times, but even more so during difficult times of economic stress or other pressures on the business.