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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). But they did change what they were spending their marketing budget on and when to reflect the new context in which they operated.

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Google Acquired a Team From HTC and It Surprised No One

Hubspot

The word: Google had acquired a team from mobile electronics company HTC in a $1.1 Finally, at 10:00 PM EDT, the announcement came on Google's blog: The search giant had signed an "agreement with HTC, continuing our big bet on hardware.". First, on the mobile device side, both Google and HTC stand to benefit. billion deal.

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

We know there are millions of such apps for mobile devices on the Apple App Store and Google Play Store. Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. Let’s take games and consumer-oriented apps off the table. of total GDP.

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The ugly side of digital transformation

Biznology

A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

A Google search yesterday using the term marketing in a recession produced more than 4 million results even when I limited the search to the past three months. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

The beauty of Akamai is that I have more resources, more budget, and more people on my team, but my day-to-day in my last role and now is very similar. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. That boils down to things like what's the definition of a lead?