The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Zoominfo

DECEMBER 19, 2018

Featured Video: Online Marketing Strategy on a Budget. Not only does Marketing for Travel Agents offer the best tips and tricks for generating more business, but they also abide by a unique and compassionate mission statement. Featured Video: Lead Generation Strategies: Risks Involved. Marketing for Travel Agents.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The first Aflac duck debuted in 2000. The company reported $9.7 billion (US and Japan combined) that year, up $1 billion from the previous year.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Zoominfo

OCTOBER 5, 2021

Featured Video: Online Marketing Strategy on a Budget. Not only does Marketing for Travel Agents offer the best tips and tricks for generating more business, but they also abide by a unique and compassionate mission statement. Featured Video: Lead Generation Strategies: Risks Involved. Go take a look!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. of Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.” Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. Lessons learned from 24 years as CEO. Depends on what else you have out there.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. And the cycle of frustration continues.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Controlling budgets and cost. And 83% say that video helps them with lead generation. Display Ads.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. 6) Blog posts provide pathways to qualified lead generation.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

JULY 9, 2009

I assumed this pilot methodology was easily digested because it kept the budget (and risk) relatively modest. As readership grows, the word spreads internally about the traction generated through social media tactics. LinkedIn profiles are updated. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

NuSpark Consulting

MARCH 1, 2016

Let’s say you have some great lead generating content pieces. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Research from 2008 indicates that people only read about 20% of the text on an average web page. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Private brand communities vs. Facebook. Podcasts vs. YouTube. The statistical similarity shocks me. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JUNE 23, 2010

Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. LinkedIn - LinkedIn is a business-oriented social networking site. TweetDeck - TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Make multiple versions of one ad.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Outgrow

JANUARY 25, 2023

Increasing pipeline generation, revenue, and customer engagement as sales enablers 6. So, you know, when, HubSpot launched inbound back in 2008, I was a very big fan of the inbound approach, and I was very bullish on the idea that this could potentially change the way marketers market and it would become the de facto approach.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. This is up from 16% in 2008. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 11, 2012

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. And they require less of marketing's budget to do it, too.

Stats 28

Stats Facebook Business Marketing Budget 28

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. B2B companies that blog generate 67% more leads than those without blogs.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Online Marketing Institute

JUNE 30, 2009

B2B Marketing Strategy from "The King" Written by Adam Blitzer January 4, 2009 at 3:01 am Posted in Budgets , Marketing Strategy Tagged with Budgets Google Is a Harsh Mistress leave a comment » SEM is immediate and SEO is gradual right? That’s what I used to think.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Lead management. Target customers.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118