Salespeople: One Question Matters Most
Customer Experience Matrix
JANUARY 20, 2009
By far the most desired piece of information about a lead was purchasing time frame: this was cited by 41% of respondents, compared with budget (17%), application (15%), lead score (15%) and authority (12%). I doubt they would have ranked highly had they been included. To me, 23% measuring everything seems unbelievably high.
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