Zoominfo

AUGUST 1, 2022

Budgets are reduced or eliminated. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Your warm leads leave for “safer” industries or join the ranks of the recently laid-off.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Smashmouth Marketing

MARCH 14, 2020

Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Conserve it to ride out the storm, or.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

The Point

JANUARY 19, 2021

If your 2021 lead generation and content marketing plan/budget doesn’t include video, I’d advise getting creative about how to do this or risk being left out in the cold.” – Koka, VP Client Services. B2B Demand Generation Predictions for 2021 Click To Tweet. – Ben, Creative Director.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Sword and the Script | B2B

APRIL 27, 2021

Because when marketing invests invest time and budget into owned media, you are building two assets. These are straight-up costs – and once that marketing budget is spent and the campaign is over – the value quickly fades. I look back to 2008 and 2009 and I think we had the priorities right.

Order 98

Order B2B Marketing Budget Programs B2B 98

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? In short, they are doing things that help them get found online. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Brandwatch Marketing

FEBRUARY 23, 2024

This can be especially helpful for businesses that do not have big budgets for research and development. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. However, most universities, along with marketers in other industries, have limited budget to do this.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

PathFactory

MARCH 6, 2023

What advice would you give to new marketing leaders who are experiencing cut budgets, headcount reduction, and changing priorities? Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline? This is a tough time for marketing leaders, particularly in tech.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Outreach

SEPTEMBER 29, 2020

After the pandemic hit, buyers became much more deliberate with their budgets. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. (And if you're hungry for even more, here are our highlights from Day 1 and Day 2.). Modern B2B buyers are focused on outcomes.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Brandwatch Marketing

FEBRUARY 23, 2024

This can be especially helpful for businesses that do not have big budgets for research and development. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

B2B Marketing Directions

OCTOBER 9, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices. Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business and the American Marketing Association.

CMO 52

CMO Customer Surveys Analytics Research 52

Sprout Social

FEBRUARY 16, 2023

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. I’m not talking about budget-planning because your budget is probably being worked on right now. . It also fulfills the warnings made long ago when fewer people were listening.

Open Rate 130

Open Rate Email Marketing Planning Click Rate 130

Televerde

JULY 28, 2020

That sign perfectly captures the way many corporate decision makers see their marketing counterparts—and it highlights one of the reasons marketing budgets are often the first on the chopping block when it’s time to tighten belts. No surprises – When it comes to your budget, don’t set it and forget it.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

The ROI Guy

SEPTEMBER 21, 2010

The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% This is quite a change from 2009 budgets, which declined 8.3% compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

Online Marketing Institute

NOVEMBER 1, 2010

Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

OCTOBER 16, 2018

The financial market meltdown in 2008 seemed like the final straw. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

NOVEMBER 14, 2022

Because email proved its value in the pandemic , I don’t expect email budgets will get eviscerated to fund other channels. Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. That doesn’t mean email will emerge unscathed.

Enterprise Management 110

Enterprise Management Work Management Paid Search Agency Marketing Management 110

Conversica

DECEMBER 20, 2022

This means that we might see 2024 budgets get more healthy in anticipation of a recovery. There’s been lots of news about layoffs or minimally reduced 2023 budgets. Do you recall that this was during the 2008 Great Recession? That’s the perspective I’ve used to develop our 2023 plan at Conversica. . Wishing you a happy New Year!

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

chiefmartech

JULY 30, 2022

Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. Data science has also become an integral aspect of marketing at many companies. And respondents predicted that spending on marketing analytics will grow by 63% in three years.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

B2B Marketing Directions

OCTOBER 1, 2022

In fact, multiple studies dating back to the early years of the last century have repeatedly shown that companies that maintain their spending on marketing and advertising during an economic downturn outperform those that slash their marketing and advertising budgets. This step is essential for two reasons.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Varicent

MARCH 8, 2018

The beauty of Akamai is that I have more resources, more budget, and more people on my team, but my day-to-day in my last role and now is very similar. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. That boils down to things like what's the definition of a lead?

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) of their total marketing budget on digital marketing activities. of their budget to digital marketing.

CMO 52

CMO Customer Surveys Research B2B 52

Biznology

NOVEMBER 14, 2016

Middle-managers, whose value is often defined by the size of their budgets or staff, have no incentive to change anything. Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. They are the tripwires of transformation.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. Cutting your marketing budget could cost you business in the short and long term. Don’t believe us?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

markempa

DECEMBER 19, 2008

It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. What you learned about a specific tactic -How you coped with a recessionary economy and the impact it had on your 2008 marketing plan and budget. Deadline for quotes for the ‘wisdom report’ is December 31.

Planning 120

Planning Distribution Marketing Report Tactics 120

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. While the circumstances we face in 2020 are unique, we’ve seen major business challenges before. Check out their stories (and impressive marketing pivots) below. Impressive!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Bannerflow

FEBRUARY 11, 2019

Agencies have been taking advantage of clients ignorance to take full control of clients budgets – with little or no accountability. The right technology can provide accountability over budgets, analytics, and optimisation. Ad tech has emerged as a solution to this problem.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Seismic

JULY 19, 2022

Budgets for travel will be the first to get reduced, while productivity tools like enablement will come back into prominence as they did in a post-COVID world. For example, amazing companies have come out of the 2008 downturn – many companies were born out of that. We can’t exactly control inflation.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Meticulous planning and smart budgeting are crucial for a successful Free Shipping Day marketing strategy. Evaluate your holiday budget and revenue. Plan your inventory.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

The ROI Guy

OCTOBER 21, 2009

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” For more than 50 percent of CIOs the IT budget will be 0 percent or less in growth terms.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40