ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero. There are always companies outperforming the overall economy.
The Mx Group
JULY 3, 2018
For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. For more information, visit TheMxGroup.com or call 800-827-0170. It was also ranked among the top 10 U.S. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer.
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Industrial Marketing Today
MAY 14, 2010
Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing! All Rights Reserved.
Industrial Marketing Today
JANUARY 14, 2011
Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.
Paul Gillin
JANUARY 24, 2013
A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Contact information: Paul Gillin. 508-656-0734. paul@gillin.com.
The ROI Guy
SEPTEMBER 29, 2010
In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.
markempa
JANUARY 19, 2006
Centralize your contact information. Centralize your contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Determine which visitors become leads.
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