Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
Hubspot
JUNE 2, 2016
In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. According to Neustar's FAQs of New TLDs list , "new Brand TLDs offer a unique and significant opportunity to drive brand affinity, build trust, enhance security, and engage customers." Why Many Big Brands Are Making the Move.
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