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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Embrace hybrid events.

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MEET MEREO: JAY MITCHELL’S JOURNEY WITH SEEK TO SERVE, NOT TO SELL®

Mereo

It was 2008, and the economy faced a crisis of the likes not seen in decades. This foundational way Jay led — and continues to lead — his business and his life has delivered sustainable, meaningful rewards. Jay started his career in sports broadcasting at KWTX Broadcasting Company as a producer and reporter.

Insiders

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Most Subscribed YouTube Vloggers in the Philippines (2024)

Spiralytics

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. Broadcast journalist Raffy Tulfo has a prominent YouTube platform known for its hard-hitting investigative journalism and advocacy for social justice.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Taco Bell: Becoming a Broadcaster. It all started in 2008, with the launch of GE Reports. There are some truly inspirational brands out there in the world of content marketing. There are many examples of.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Where did your most qualified leads come from? 2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. What about you?

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Below we have highlighted six strategies we employ at The Lead Agency to make sure we get the most out of our email marketing campaigns. According to Epsilon , automated emails get 119% higher click rates than broadcast emails. Email marketing remains one of the most important channels for nurturing and generating B2B leads.

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How Publishers Can Drive Revenue Through Virtual Events

NetLine

Of the 400 professionals surveyed, 44% said the impact of the Coronavirus will be “substantially” worse than in the 2008-09 financial crisis, with another 30% say it will be “somewhat” worse. Or is it 12 locations, with a keynote broadcast live and a breakaway for local programming? Is a one-location, three-day event really the future?”