Remove brand
article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Top goals achieved via content as of July include brand awareness and credibility: Statista. Less Content, But Better.

article thumbnail

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. Its content should be crawlable by Google’s bots.

article thumbnail

Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. But that kind of became outdated after a while because Google automatically will discover your pages. So sometime in 2008, when the recession hit, we decided to expand our services. And social media measures are also important to Google.

article thumbnail

The “Name Game” challenge: creating that ideal brand name

Biznology

Branding is more than finding a new name or image. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. Millennials (i.e.

article thumbnail

Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Yet firms — very well known brands — are still hiring senior marketing technology leaders. There are many splendid varieties of marketing technologists. Maybe not bad.

article thumbnail

Non di solo Google.

Buzz Marketing for Technology

Google e Media sociali. - 15-lug-2008. 14-lug-2008. 6-lug-2008. 30-giu-2008. 29-giu-2008. Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. martedì 15 luglio 2008. Open Yale. -

Google 100