Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Top goals achieved via content as of July include brand awareness and credibility: Statista. Less Content, But Better.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Biznology

NOVEMBER 16, 2018

Instead Millennials are obsessed with having a memorable experience, which will have a reverberating impact on positioning brands in the future. They positioned this brand as a “card for accumulating experiences”, and it has become a big hit with Millennials who today represent more than half of their cardholders.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

BOP Design

FEBRUARY 8, 2022

At Bop Design, we devote ourselves to creating innovative website designs that are the digital face of the brands we work with. Over the years, we’ve had the honor of working with various brands and businesses from all over the world. To honor this amazing milestone, our team is taking a quick trip down memory lane.

Paid Search Agency 102

Paid Search Agency Design Word of Mouth Advertising Agencies 102

Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

MARCH 16, 2016

Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. 72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). shareholder value). Like this post?

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

The Point

JANUARY 19, 2021

B2B doesn’t have to be boring – more brands will adopt personalization and playfulness to connect with buyers.” – Sandi, Group Account Director. “I I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data. .” ” – Tom, VP Business Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Marketing Insider Group

MAY 1, 2023

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). He has developed more than 100 narratives for business and consumer brands.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

MindFire

JUNE 22, 2022

What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions. DOWNLOAD SLIDES HERE.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Marketing Insider Group

FEBRUARY 24, 2021

With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Brand Reputation. When your website isn’t inclusive to these people, it can be very harmful to your brand. Most users care about how brands treat customers and the world. Legal Compliance.

CMS Development 293

CMS Development Barriers Act-On User-Generated Content 293

B2B Marketing Directions

FEBRUARY 5, 2023

The Marketer's Guide to Survive (even thrive) in 2023 is based on insights derived from the firm's proprietary ROI Genome dataset, which contains millions of marketing and measurement metrics from 1,000+ brands in 50 countries. Their ROI Genome data shows that brand messaging outperforms performance messaging 80% of the time.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Biznology

NOVEMBER 12, 2015

Branding is more than finding a new name or image. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. Millennials (i.e.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Biznology

APRIL 16, 2015

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. Social branding is “hot” with this Generation Y segment. The post Today’s big branding issue: what should companies stand for? The post Today’s big branding issue: what should companies stand for? shareholder value). Like this post?

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Bannersnack

FEBRUARY 8, 2021

We have a new brand identity that we’ll discuss in more detail over the coming weeks. When we started this company in 2008, we built an app that would help Flash developers create banners. The Glowing Upgrade is finally here. As of today, February 8, 2021, Bannersnack is now Creatopy.

Banners 98

Banners Brand Identity Branding Companies 98

Martech

MARCH 14, 2022

They emerged together in 2008. Slim Jim, the snack brand, is apparently creating “a meataverse,” a virtual market that will offer virtual foods, presumably to satisfy virtual appetites. Nick Paumgarten writing in The New Yorker in 2018. I think a lot of us know how he feels. But blockchain and cryptocurrency aren’t new any more.

Privacy 97

Privacy Internet Marketing Newsletter Social Media 97

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Even major brands are taking note. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. 3 trend forecasting tips for retail brands. This will help you identify and adapt the trends that will do the most for your brand.

Forecasting 125

Forecasting Social Media Trends Media 125

Contently

MARCH 28, 2017

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. The brand also made waves in 2015 a video series called “The Business of Life,” produced in partnership with Vice.

Education 60

Education Budget Programs Brand Identity Branding 60

Outgrow

SEPTEMBER 8, 2022

EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. Saksham Sharda: Hi, everyone.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Content Standard

JANUARY 3, 2019

The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Even when they respond, the conversation is still initiated and owned by your brand. Every brand wants the kind of customer who is empowered to self-educate. Deeper brand loyalty. Communities as Content.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Convert

DECEMBER 18, 2020

However, eCommerce sites today have the responsibility of retaining buyers, inspiring loyalty, and promoting a positive brand image. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

B2B Digital Marketer

MAY 11, 2023

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! also offer reprints of our syndicated research.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Top Rank Marketing

NOVEMBER 27, 2023

” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 88

Marketing AI B2B Marketing Enterprise Management Marketing Management 88

Content Standard

AUGUST 31, 2017

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. While I cannot account for where we have hidden all the napkins, I can attest to our brand loyalty—but what we’re loyal to isn’t so much the brand itself but how well the brand reflects our core values.

Loyalty 55

Loyalty Brand Identity Branding Peer-to-peer 55

Heinz Marketing

AUGUST 14, 2021

LinkedIn to B2B Marketers: It’s Time To Build Your Brand. But the data shows that they should spend more time building brand awareness, according to a study released by LinkedIn’s The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia. Thank you for the great read, Art Petty.

B2B 108

B2B Work Management B2B Sales Positioning 108

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Yet firms — very well known brands — are still hiring senior marketing technology leaders. There are many splendid varieties of marketing technologists. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Martech

MARCH 6, 2023

That was back in 2008. “We’ve run case studies in environments like Safari that are already third-party cookie-restricted that have improved on results brands have seen running campaigns on third-party cookies.” Some CDPs — for example Segment, Tealium and mParticle have on-page tags (or pixels) on brand websites.

Work Management 86

Work Management Marketing Management Paid Search Agency Advertising Agencies 86

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Oktopost

APRIL 8, 2020

B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. Ask them what they want to hear from your brand and if your current B2B messaging is on point. Show the community the brand cares and be authentic.

B2B 124

B2B Lock-In Broadcasting Advertising Agencies 124

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. The most important attributes to consumers today being able to trust that what the brand does is right, reputation, values, and environmental impact. That’s right.

Storytelling 211

Storytelling Trends Ethics Content 211

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Sword and the Script | B2B

APRIL 27, 2021

I look back to 2008 and 2009 and I think we had the priorities right. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again? There are new tools and shiny objects, but the fundamentals of marketing remain. Get your foundation right first, and build programs on top of it.

Order 98

Order B2B Marketing Budget Programs B2B 98

Content Standard

SEPTEMBER 17, 2018

“Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. But there remains an enormous education gap that brands have the opportunity to address.

Ethics 46

Ethics Education Brand Identity Branding 46

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. And another example, when Bithumb (a Korean crypto exchange) took to Twitter to alert users of their response to a security issue: In all of these cases, brands build trust by staying on top of audiences’ security concerns.

Social Media 73

Social Media Media Brand Identity Branding 73

Convince & Convert

JULY 18, 2014

His weekly podcast The BeanCast is the “definitive conversation on trends that impact your brand.” ” That was back in 2008. BobKnorpp Tweet This Podcasting Is Alive and Well Bob Knorpp is a podcasting legend and pioneer. ” So when did he start? “Right after Chris Brogan proclaimed that podcasting was dead.”

Tactics 145

Tactics Content Marketing Content Social Media 145

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60