Remove brand

Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

Even some of the best brands fall for the worst marketing tactics at times. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll As a marketer you may even cringe in certain settings when you are asked what you do. The Golden Rule. I’ll spare you the link to the ad).

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Would a 2008 social media impression be comparable to a 2011 impression? Filed under: Branding , Measurement , Media , Research , Social Media. It will be another year before most companies can realistically attempt this. Models also requires stability in the data used. Social media is changing rapidly.

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Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

All Your Brand Communications Are Slowly Disappearing. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though. Social: Twitter Click Rates Are Falling.

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