Why account-based marketing is a game changer for Japan
Biznology
DECEMBER 30, 2016
His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Why did you decide to focus your new book on Account-Based Marketing (ABM)? This all changed with what we call the Lehmann Shock in 2008. This is my fifth book.
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