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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs.

Paper 100
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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content.

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Outputs, Outtakes, Outcomes.Oh via Beth Harte).

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Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

This message was similar to what Davis writes about in his recently published book, Town Inc. ” “Go back to your company—educate, inform, and get consensus. Could people trust a large institution in 2008 and 2009? Content network and distribution is the future. Every [vendor] has a customer success team.”

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10 Genius Ideas That Changed Marketing Forever

Hubspot

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Because Marketing = Educating.”. 2) Blogging. 3) Citizen Journalism.