Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Marketing Insider Group

MARCH 3, 2020

When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Focus on your company values and put them at the heart of everything you do. During the global economic crisis of 2008, an estimated 2.6

Paid Search Agency 271

Paid Search Agency Opt-out Work Management Opt-in 271

WriteSpark

DECEMBER 16, 2008

. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Marketing Insider Group

JANUARY 20, 2017

For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.”

Content Marketing 100

Content Marketing Paid Search Agency Content Companies 100

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. The co-authors recently shared some insights with me about their goals for the book and its readers. How did the two of you decide to collaborate on this book?

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. Set up a quick consultation , and I’ll send you a free PDF version of my books. These are standards from the World Wide Web Consortium (W3C). W3C published the first standards in 1999.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Malware Attacks.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Martech

DECEMBER 8, 2023

A: It’s strange because my dad owned a computer company when I was in high school. I had to work there every Saturday — and I hated that company. So I started looking and I interviewed with a company called Texas Instruments which was looking for people for the merchandising department. I hated those computers.

Merchandising 75

Merchandising Work Management Thought Leadership Marketing Management 75

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ KM Book of the Week. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Recommended Books.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Business leaders need to invest in not just training but ongoing and immersive learning for managers where it becomes ingrained in the fabric of the company. How can I unblock you?

Work Management 98

Work Management Curation Training Gartner 98

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. 28:21 – SaaS company’s sales cycle success story. 10:54 – Prioritize authenticity and tone in branding. 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

B2B Digital Marketer

MARCH 30, 2023

Friends from college had started the first Internet company in Arizona, and they needed marketing help. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

ClearVoice

NOVEMBER 22, 2020

If you are a new parent, and you know you have value to add to parenting companies or brands, find writers in similar life stages. To date, he’s published 19 best-selling books, covering topics around marketing, brand development, entrepreneurism and more. 5 well-written blogs writers should follow. A Cup of Jo.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Convince & Convert

JULY 27, 2011

Guest post by Phil Simon , a technology expert and the author of three books. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival.

Business 136

Business Consulting Mobile Marketing Planning 136

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Rev

OCTOBER 13, 2018

David wrote a great book, Manufacturing Demand , five years ago. The book uses the metaphor of manufacturing bins to describe the systematic flow of prospects through the funnel. In the book, David covered five areas of demand generation and lead management: Buyer personas. The demand funnel. The Enduring Demand Funnel.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

markempa

AUGUST 1, 2017

Mike: Well, it’s interesting because, I think today, it’s incredible how cloud technology is forcing companies to be more empathic in their sales and marketing. Do the math on that for most companies: it’s a lot of money. I wrote about the universal lead definition in my book. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss?

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 143

Rules Planning Work Management Advertising Agencies 143

Marketing Insider Group

JUNE 18, 2013

There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. And so just in time for that summer reading list, here is a brief interview with Jay and an introduction to his new book… Tell us about yourself?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Varicent

APRIL 20, 2020

FunnelCake is also providing a free book, Managing RevOps in a Crisis, to help companies identify the key areas within their control to effectively manage during COVID-19, which can be downloaded at getfunnelcake.com/crisis. Managing RevOps in a Crisis An economic crisis can hit at any time – 2001, 2008, and now with COVID-19.

Work Management 52

Work Management Top of Funnel SMB Sales Cycle 52

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. Soon after his website took off, he got an offer to sell an e-book and earned a little commission off it. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Crimson Marketing

DECEMBER 3, 2014

Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost. Companies Using Big Data the Right Way. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Biznology

NOVEMBER 14, 2016

BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Convince & Convert

DECEMBER 31, 2013

Excerpt from my interview with the incredible Pam Slim , whose new book Body of Work is exceptional. Joined today, New Year’s Eve Day, by a very special guest and dear friend, whose brand new book, Body of Work , comes out today, this very day just in time to satiate your New Year’s craving for self improvement. affiliate).

Work Management 124

Work Management Enterprise Management Social Media Rules 124

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. Congratulations Jess! She is indispensible.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Louis Area, MO-IL, USA.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Varicent

MARCH 8, 2018

Tell me about Akamai and then a little bit about your role with the company …. We're a global company with over 6,000 customers and what we’re really known for is making sure that the internet is working smoothly for you and your business - both speed and reliability. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Contently

JUNE 22, 2016

Think of four blog posts about a similar topic coming together in an e-book. Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. The goals are similar. The Avengers went on to make $1.5

Content 84

Content Hubspot Storytelling Facebook 84

Exo B2B

MARCH 8, 2018

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». CEO at Thulium.co.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Convince & Convert

MARCH 30, 2015

So do his books , like UnMarketing and UnSelling, his UnPodcast , and being one of Forbes’ top social media power influencers. He and his company are always fair game, and he talks about his own mistakes in his books.) “My best learning experiences in business have been from my mistakes.” I did, truly.”

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

Brandpoint

OCTOBER 2, 2019

Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. On a company level it could be difficult because at IBM we are also a matrixed organization, but it’s not. ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107