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The 2008 Top of the Funnel List

markempa

Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel. Check out the Craig's 2008 Top of the Funnel List. I feel privileged to be in such great company. Thanks Craig.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

SEM 222
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Work With Industry Influencers. Here are six more keys to making influencer marketing work. The financial market meltdown in 2008 seemed like the final straw. Banner ads?

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. FollowerWonk.

Tools 92
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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. To quickly discover Jivox’s offerings, you can also view their Tech Talk below: Working with data, personalization, and cost savings. So many disparate marketing tools only make the task tougher.

eCommerce 114