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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. press releases, inviting reporters to lunch) and what's hot (e.g., blogging and SEO).

PR 20
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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since. How can bloggers do it more effectively?

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Marketing. 1) Digital Marketing. Type: Networking Group. Members: 427,420. Owner: John Horsley. Why This Group Is Awesome. Type: Professional Group.

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How Twitter Is Fighting Harassment & Cyberbullying

Hubspot

Blogger Ariel Waldman was one of the first users to chronicle just how difficult -- and sometimes, impossible -- it was to get Twitter to intervene in cases of repeated, pervasive harassment back in 2008. There have been reports of Twitter harassment for almost as long as the site has existed. Machine Learning to Prevent Cyberbullying.

Twitter 28
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Mark, you're spot on!