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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Embrace Marketing Partners.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Using Jivox’s personalized DCO platform, brands can hone in on their ecommerce marketing strategy to deliver a relevant message tailored to the individual they’re targeting.

eCommerce 114
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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Social Media Marketing. Personal Finance. . Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic?

Curation 100
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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Owain Williams , Influencer Marketing Blogger.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20
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The MLxperience: AideRSS Firefox / GoogleReader extension + Thematic PostRank

Buzz Marketing for Technology

Bookmark this post: For those who appreciate the hive mind : If you use Google Reader and Firefox and are interested in the most relevant articles of the day, check out AideRss , a GreaseMonkey script that uses PostRank to score, filter and track performance of any RSS feed. on 7/11/2008 08:29:00 AM. ▼ 2008. site feeds.

RSS 100