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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Although the industry category and buzzword is ‘influencer marketing’ we are going to focus more on the Influencer Relationship Management approach, which is the most organic form of influencer marketing, where relationships and partnerships are at the heart of a successful strategy. They buy relations stories & magic.”

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Jeff Bullas - Influencer, Author, and Blogger. Currently, she works as the Chief Content Officer for MarketingProfs. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Content Marketing Influencers: Who Are They? Through j effbullas.

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Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

No, people were already very busy back in 2008-2009; but the great recession magnified this. Here then are five ways to get more done without simply working longer hours. Eisenhower but later popularized by Stephen Covey ), tasks are organized into four boxes, with the degree of urgency on one scale and importance on the other.

Product 100
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Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Seeking to define them is one thing.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The answer is by telling stories.

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The Bamboo Project Blog

Buzz Marketing for Technology

In a few weeks were going to be looking at blogs in the Work Literacy course. Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Sending one person to a conference can potentially educate your entire organization. But Do They Work?

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