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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. As MBAs know various fields, they are well equipped to lead startups with a focus on achieving short term as well as long term goals. Guest post by Mathew Jade. Conclusion.

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101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. The financial market meltdown in 2008 seemed like the final straw. But the story didn’t turn out that way.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic?

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile, Unilever, and more. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. This is where Jivox comes into play.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” ” Owain Williams , Influencer Marketing Blogger. ” Lee Odden , CEO, Top Rank Marketing. .