The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. The first Aflac duck debuted in 2000. The company reported $9.7 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new. of Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JANUARY 7, 2014

Marketing. 1) Digital Marketing. Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 6) B2B Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Google is not the only source of content ideas. Achinta offers his industrial clients marketing for engineers by an engineer. How do you overcome this challenge? Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Programs can be run completely online. Pissing off Google.&# Pissing off Google.&# link] blur Marketing [link] Is It Curtains for the App Store? You know what’s not a good idea?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? These firms may lack somewhere in the basic concepts of the marketing. Find these black holes and measure them accurately.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Head of Marketing for HubSpot Labs, HubSpot. Senior Director of Online Marketing, Stone Temple Consulting. Alec Biedrzycki. Mark Traphagen.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. In this post, I’ll tell you a few ways you can control page 1 of Google, not just rank on it. For better or worse, featured snippets are taking over Google search results.

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. (For You are becoming one of my favourite bloggers! All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. Google, Lijit, and other’s profiting from publishers plan on there being no power among independent, freethinking writers. 'They

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Take your top keywords (including your company name, product name, etc.)

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Posted at 12:05 PM in General E-marketing | Permalink. |. July 08, 2008. June 26, 2008. June 25, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Of course, this isn’t entirely an either/or scenario. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. But this distribution surprised me.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? So, it's not that PR professionals don't think these questions are important.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. Recruit multiple bloggers Effective blogs are updated frequently. And since last October, the team has seen a 70% increase in inbound leads.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40