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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Marketing. 1) Digital Marketing. Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 6) B2B Marketing.

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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Chief Marketing Officer, HubSpot.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. I also love the way Indium presents its blogs and bloggers on its Web site.