How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback
Webbiquity
NOVEMBER 6, 2018
Companies for decades ran focus groups and test markets, and of course monitored sales success. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Bloggers started writing about how online reviews help with SEO. Actually, they made it quite difficult.
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