The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The first Aflac duck debuted in 2000. The company reported $9.7 billion (US and Japan combined) that year, up $1 billion from the previous year.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. Created: February 2, 2008. Created: November 4, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. dbrazeal- The Old Spice Social Media Campaign by the Numbers http-tinyurlcom-2arm6m9 Achinta Mitra July 16, 2010 at 1:44 pm David, Thanks for sharing your thoughts. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 22, 2010

Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JUNE 27, 2009

5 Surefire Ways to Increase Google Adsense Earnings Five Mistakes Can Sink Your PPC Campaign Microblogging on Facebook with Hellotxt How to write an attractive blog post – 8 Tips Twitter Marketing Strategy Interview - Marketing Professor How to Optimize Your Website for Google Local Search Website Optimizer, What Should I Test?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Still, the power of mobile browsers might be exaggerated, and some apps really need the “bells and whistles” of 3-D graphics or full hardware interfacing. “The mainstream gaming market will always be native.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Hubspot

APRIL 17, 2013

The Rodon Group decided to address this problem head-on with its “Cheaper than China” campaign. The centerpiece of the campaign was an ebook titled “ Top 10 Critical Reasons to Brign Your Plastic Injection Molding Back to the U.S. This wasn’t a campaign that The Rodon Group spent hundreds of thousands of dollars on.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Convince & Convert

MAY 25, 2010

will range from 11% (the relatively mature email marketing), to 34% (social media). Show up saying “we want to triple the profits you generate from your email program, and track every click and every dime to prove it.&# Digital marketing isn’t about campaigns, it’s about waterfalls. Direct mail? Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog).

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. These are exciting times at Bulb HQ!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. If a consumer emails a company, we’ve trained them to expect a response in a day or so. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 19, 2010

However, I did not set up or advise on this program) Once you and your family and friends have returned to dry land following an awesome Grand Canyon rafting trip – or similar adventure, the RESMARK system (powered by ExactTarget) automatically sends you an email, asking you to share your story and photos.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. You don’t need to know the what, just the who and when. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction.

Social Media 140

Social Media Paid Content Media Act-On 140

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Sign up for our news alerts, special offers & feature updates: Your Email Address.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Biznology

FEBRUARY 25, 2014

What separates winning content marketing campaigns from the losers? From my experience, too many new media marketing campaigns lack bravery, boldness, confidence, and persistence. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers. Persistence. Of those 6.5 ” It’s true.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Posted by Tom Pisello at 1:36 PM Email This BlogThis! Microsoft launches Green IT marketing campaign pow. Powered by Blogger. VMware launches new version of ROI / TCO Calculato.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

AUGUST 18, 2010

How much money should we be pulling from the email budget, to support social media? Better question: How can we integrate email and social media to increase customization and relevancy? How can we create a killer social media campaign that will get noticed? How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. How can I help you?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Buzz Marketing for Technology

JUNE 27, 2008

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Network with other bloggers.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. Would you email them a photo, instead of using Facebook? Just curious. How can I help you?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree. Just say “I'm sorry.&#

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. company blog: [link] personal blog: [link] Company Twitter: dadosmarcompr Personal Twitter: mpkahuna7 email: michael.phares@gmail.com [link] PMA Las Vegas Real Estate agents: Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. I did not work on the Klout campaign. I called and emailed, and received no response. If they aren’t you follow up via email.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Biznology

OCTOBER 25, 2011

When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. Sometimes we allow that list to rest completely, not using it in any other campaigns, either, because the list had been completely over-used.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. There's no shortage of bloggers out there and this move only serves to damage your union.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147