Tech Talk with Jivox: Personalization and ecommerce marketing
ClickZ
JANUARY 15, 2021
Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. As a result, more brands are shifting to a direct to consumer (DTC) strategy and selling products from their own domain rather than through a third-party, like Amazon. .
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