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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

SEM 222
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The 2008 Top of the Funnel List

markempa

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Check out the Craig's 2008 Top of the Funnel List. Many know Craig through his blog, Funnelholic , or through his company Tippit. I feel privileged to be in such great company.

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101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. of Tiecas, Inc.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. co-exhibiting at trade shows and conferences.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Not everyone is a natural born blogger. It takes time and practice to find and develop your own blogging voice. The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Web 2.0 60
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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

By leelefever on June 10, 2008 - 9:20am. Submitted by Victor (not verified) on June 11, 2008 - 8:34am. lightweight Submitted by EmbeddedLibrarian (not verified) on June 11, 2008 - 9:33am. not verified) on June 11, 2008 - 9:53am. Ning Submitted by Elizabeth (not verified) on June 11, 2008 - 10:01am. Home » Blog.

Tools 100
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Business Value of Social Networking

Industrial Marketing Today

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.