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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Average Cost Per Click decreased by more than 60 percent. billion unique monthly views. Aggressive testing of ad copy.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. To quickly discover Jivox’s offerings, you can also view their Tech Talk below: Working with data, personalization, and cost savings.

eCommerce 114
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Then technologies like Skype, lower-cost video conferencing, and web conferencing tools seemed to make live meetings needless.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

” Owain Williams , Influencer Marketing Blogger. Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. It’s cost and time effective.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. The added bonus is that advertising costs will likely go down with everyone in a recession. Cutting your marketing budget could cost you business in the short and long term. Don’t believe us?

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Influence in Marketing: our top 30

Exo B2B

These influencers take up a lot of room, not only in conversations but also in the strategies of the firms that hire them, sometimes at a substantial cost. Marketing is now overflowing with them. Many seek to profit from the influencer’s audience and credibility.

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Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

No, people were already very busy back in 2008-2009; but the great recession magnified this. Bloggers, for example, can delegate by inviting guest posters to contribute content or asking experts to answer questions for a round-up post. Freelancers can be hired, often at nominal cost, to perform specific tasks.

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