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Best of 2008: Social Media Optimization, Part 2


What are some of the best free tools for monitoring social buzz about your brand or company? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing. Web 2.0 Social Tagging

Best Social Media Stats and Market Research of 2010 (So Far)


What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. based (86%) companies.