Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. DocStoc - DocStoc is an online sharing service for documents.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. Avatar - An avatar is an image or username that represents a person online within forums and social networks. An example of this is the Twitter API. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. It’s about having a strategy for making your company or organization more like a person and less like a machine. There’s been a bit of news about it recently. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It will be interesting to watch.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. When you find a pattern, create content to address it.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! I would love to meet Amy in real life and see what kind of person she is.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 28, 2010

The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: content creation , content marketing , content optimization , content rationale report , social media tools Did you enjoy this blog post? I see this as being most useful to the person managing the blog – especially those with multiple authors.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128