Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I In December, that meant $175 million in revenue to developers.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 7, 2010

But, let’s say he’s only generated 20 million views. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If not then people need to take a deeper look at his claims and ask some serious questions. link] jaybaer You raise a fair point. I don’t think it does. link] unmarketing Fair enough.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. 18 social media quotes jay baer View more presentations from Jay Baer. I love your quotes and they are spot on!

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 17, 2010

The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But that’s not the intention at all. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

AUGUST 19, 2010

How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 14, 2010

That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And of course product improvement ideas are important. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 9, 2009

As readership grows, the word spreads internally about the traction generated through social media tactics. There may even be instances in which direct sales and business development opportunities are identified through online channels. This internal buzz stimulates action. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 11, 2010

This approach will certainly generate sizzle but will it sell the steak? At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Tyler Excellent post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Whether large or small, each and every business is dependent upon their customer relationship strategy.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. .-= Clare Swindlehurst´s last blog. link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? That is a very good question – And I don’t think I can! Clare Swindlehurst´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? But at the end of the day, it’s a time and cost expense that is meant to generate business.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Extra resources are important. But this distribution surprised me.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Posted at 12:05 PM in General E-marketing | Permalink. |. July 08, 2008. June 26, 2008. December 2007.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Online Marketing Institute

JANUARY 4, 2011

Remember, you need to write on topics that will generate organic links. All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions).

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. 4=wicked smart!

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The median salary for a social media marketer in the Minneapolis area is $63,179, just a shade below the national average of $64,000. 35% of bloggers are professional journalists. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

JULY 22, 2010

Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does. link] Promotional Products Great post Susan!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. This is up from 16% in 2008.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40