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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Non-tech marketers will spend more on content development and organic social media.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Experienced digital agencies (mentor) are offering knowledge to help content marketers outsmart search engines (enemy) to achieve page one ranking (reward).

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. Q: Can you tell us more about the current trend of diminishing use of search and social?

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google abhors vacuums and the biggest vacuums in Google’s index and search engine has to do with history.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

They’re all here in the final best of funny, creative and just plain strange blog posts from the past year. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. The Freakiest Ads of 2008, Final 4 by AdFreak. He doesn’t, either.&#

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. This blog helps you with every how-to advice about content marketing.

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Blogging vs. Podcasting: Which is the Better for the Modern Marketer?

SmartBug Media

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. In addition, 32 percent of the population have listened to a podcast in the past month, up from 9 percent in 2008. Easily optimized for search.