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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three. Reporting is a particular strength.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. Just kidding.or Pricing starts at $250 per month and averages around $500. I reviewed it here in March.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? Together, this offers clues about what the visitor might be interested in buying.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

How to blog from Gmail (Gmail + Wordpress/TypePad/Blogger + IMified). I revel in information. While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. How to blog from Gmail. Excellent information.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform.