Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. A dashboard lets users pick widgets to display selected information.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 26, 2012

Users set up a “my info” page with contact information, store hours, directions, and other details. Even though customer data remains with the channel partner, Balihoo inserts tracking codes and captures aggregate response information so it can judge the effectiveness of different programs. I could easily stop here.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120