The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
Smashmouth Marketing
MARCH 19, 2009
This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events).
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