Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
Industrial Marketing Today
MAY 21, 2010
A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.
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Industrial Marketing Today
APRIL 26, 2010
Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.
Industrial Marketing Today
APRIL 20, 2010
The second report on social media and b2b marketing is from HubSpot. This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Stelzner on Vimeo.
Industrial Marketing Today
JANUARY 14, 2011
Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. For more, visit Indium’s blogs and their YouTube channel.
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