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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). That group used 3,126 different search terms to get here. If you get a chance, please check out the white paper.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

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Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008.

Design 20
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A write up on a blog. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. They’ve only been around approximately 8 weeks, and they already have thousands of customers. A new product launch. Trade show. New YouTube video that goes viral.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. I'm hoping Jim Joyce writes a book. We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right. Great analogy.