The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
Smashmouth Marketing
MARCH 19, 2009
Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.
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