Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

And they’ve been doing it every year since 2008, which makes the trending data particularly useful. What is surprising is the sudden popularity of corporate blogs. After stagnating at just above 20% for three years, use of corporate blogs has shot up to 34% of the Fortune 500 in the last two years.

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

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The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. By early 2010, that number was over 5,000.

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Economic Disruption: We’ve Seen This Before

Paul Gillin

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . When the global economy was declining in 2008, the decline in world trade and industrial production was actually steeper than in the 1930s. Closing Remarks By Martin Fleming, IBM Chief Economist.