Biznology

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

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The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Radian6 crawled the blogs, screen-scraped the message boards, contracted with Twitter for the firehose. I’ve been in this business for the last five years and I’ve seen a lot of changes. Radian6 analyzed the data.

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Google finally gives you a way to escape Negative SEO

Biznology

So, if you paid for links, or you engaged in some spammy blog comments with links back to your site, this gives you a chance to wipe the slate clean. I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008.

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Bean counters and Innovators: Facing off on social media ROI

Biznology

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Discussions on the ROI for Social Media tend to be very polarized.

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Wikipedia Management for Dummies

Biznology

Now, last Friday I presented a webinar on Wikipedia management entitled A Step-by-Step Instruction On How To Manage Your Wikipedia Page and have tried to adapt that webinar into this blog post. Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times.