B2B Marketing Traction

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

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Is Your Marketing Plan SMART?

B2B Marketing Traction

There are variations on the definition for this acronym, including “relevant” for R and many others – see PMP Duncan Haughey’s blog post SMART Goals for more variations. Take business blogs, for example. According to a Technorati study from 2008, blogs have a 94% abandonment rate.

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 while mitigating risk.

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Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

I got an inkling that all was not right in the web development and SEO world in 2008. ” But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money.

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. My blog posts are original and designed to add value for my clients and prospective clients. or vice versa).