Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? However, there’s no denying the low cost of email marketing. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Leave a Comment Previous post: B2B Lead Generation Using a Business Blog Next post: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Forrester Blog for Interactive Marketing Professionals.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Marketing Insider Group

JUNE 28, 2021

With millennials and gen Z’ers leading the charge, absurd humor about even the most serious issues ( climate change jokes , anyone?) Scary Mommy is a blog started in 2008 by Jill Smokler that gained popularity with its snarky take on parenthood (and jabs at Mommy Bloggers who tried to make it look perfect). has become the norm.

Content Marketing 353

Content Marketing Peer-to-peer Content Banners 353

Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ConvertKit

AUGUST 31, 2020

There were so many bad shows,” lead guitarist Ryan Baustert remembers, but those were also the shows where they honed their craft. It was a great tour and put us in front of a ton of people, we had a blast. Even when no one showed up, they kept going. Ryan remembers a year in the early days when they tried doing a full six week U.S.

Paid Search Agency 140

Paid Search Agency Merchandising Opt-out Outreach 140

LeadSquared

JANUARY 11, 2021

We will also see how a thoughtful approach can lead to the success of your campaigns. Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. A well-executed campaign will result in a lot of leads and customers. Your campaign goal is to generate leads.

Campaigns 52

Campaigns Work Management Marketing Management Planning 52

Single Grain

JULY 26, 2019

If the first newsletter listed on a web page is from 2008, do you think it is an actively managed website? It will drop down like this: VoilaNorbert is another email finder that can help you collect contact information: The first 50 leads are free and then it starts at $49 per month. The email is generic and is obviously a blast email.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

GreenRope

JUNE 18, 2020

Then, in 2008, it revealed itself to an enlightened few. Leads are the lifeblood of private enterprise. For those of you who don’t know, marketing automation is a powerful technology that allows you to nurture valuable relationships with customers and leads through the delivery of timely and personalized messages.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Enterprise Management 52

Convince & Convert

AUGUST 18, 2010

It is in many ways the social equivalent of “batch and blast&# email newsletters. An active agency social media presence will lead to expertise in the agency. This leads to another problem. It’s all well and good to talk about engagement and connections IF THEY LEAD TO SALES. Will it hurt your business?

PR 160

PR Social Media Paid Content Media 160

Content Standard

OCTOBER 15, 2018

That was 2008. Unsurprisingly, content isn’t immune to that shift, but a personalized content experience looks very different from inserting a first name token into an email blast. Show Me the Money—or at Least the Leads. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

JUNE 30, 2010

For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. Like TV commercials can be muted, users can block you on Twitter or unsubscribe to your emails if you blast your message in their faces without providing useful content or yes, deals.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Crimson Marketing

JULY 9, 2015

Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. Then 2008’s recession slammed into Paychex’s market with hurricane force. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Hubspot

DECEMBER 16, 2014

And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Note: the numbers are not real.).

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. I’ll write about that soon.

Social Media 126

Social Media Media Paid Content Conference 126

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. Small businesses with blogs generate 126% more leads than those without blogs.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145